The website experienced a 24.59% increase in organic sessions, reflecting a significant improvement in attracting traffic through search engines.
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Case study · Local SEO · Legal
Local Immigration Attorneys Case Study
Local Help For Legal Immigration Matters
LegalIndustry
BilingualMarket
Local SEOPrimary channel
01 / THE OBJECTIVE
Focus Areas
The primary objective was to improve the website’s performance by increasing organic traffic, enhancing keyword rankings, and expanding its reach to new target audiences. Specifically, the client aimed to rank higher for desired keywords, establish a more organized website navigation structure, and target additional keywords to drive growth. The goal was to create a more user-friendly and search-engine-optimized site that could effectively attract and retain visitors.
02 / THE WORK
Road To Success
To address these challenges, a multi-step strategy was implemented. First, the target keywords were analyzed, revealing a lack of focus that needed refinement. Next, the website underwent a complete restructuring to improve navigation and usability, which included adding a new Spanish section to broaden its audience reach. Finally, key pages were optimized with a comprehensive approach, addressing titles, meta titles, meta descriptions, headers, internal and external links, alt tags, image files, and keyword focus. This robust optimization plan laid the foundation for significant improvements in organic traffic and keyword rankings.
- 01Phase 1
03 / MEASURED OUTCOMES
Benefits
Three outcomes reported for this engagement.
The keyword “DACA Advance Parole Experience” experienced a dramatic improvement in search engine rankings, moving from beyond the 100th position to an impressive 7th place.
The website achieved a 17.49% increase in new organic users, signifying a meaningful expansion in its ability to attract fresh, first-time visitors through search engines.
04 / THE TAKEAWAY
What’s In It For Me?
For this client, we helped as an SEO agency to uncover the needs of the local immigration attorneys. The owner knew what she wanted and looked for someone who could help her with her specific needs, so we optimized her site.
For most business owners, the issue isn’t having a good business model or knowing how to be great in their industry, but rather how to attract the right kind of leads for their business. For example, we helped a home remodeling agency with their social media presence, and that’s what they needed. Other companies we’ve helped with paid ads, and Spanish translations, while others just needed some content marketing assistance.
It doesn’t matter if you’re an attorney, handyman, international corporation, or anywhere in between, Burning Ox Marketing, can help. We can learn about what you do, and why you’re the best and uncover a roadmap to success. Get in touch with us so we can get you strong, bright marketing.
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