PPC Agency That Puts the Right Ads in the Right Places

As the name indicates, PPC is pay-per-click advertising online. In other words, the fees that you pay to run these types of ads happen when someone clicks on the ads. The most common ads include search engine ads, like Google Ads, which include bidding on specific keywords.

There are a few different places where you can have ads appear, and as a leading PPC agency, we ensure that effective ad management ensures they reach the right audience. Most commonly, search ads will appear on search engine results pages. You can also elect to have ads appear on social media platforms like Facebook and YouTube.

Additionally, affiliate ads can appear on other people’s websites as pop-ups or banner ads on the side of the site. The last type, native ads, blends into content feeds, appearing as information that matches search results or stories.

As with anything else, cost is weighed against the value of what you get in return. For example, paying $500 for a hamburger would probably be seen as out of the question, but using that same $500 to buy new carpet for a house seems more reasonable.

As a results-driven PPC agency, we take a strategic approach to campaign management, ensuring your investment is optimized for the best possible return. Some cost factors include your budget, what you want to get out of that budget (ROI), and how much keyword bidding is.

With that information, our PPC management team sets up campaigns with limits for maximum spending in a day, a week, the overall campaign, or the maximum amount per click you’re willing to spend. We’ll then guide you through the process of formulating the best budget possible for your business and goals.

There are a few different ways that PPC ads appear to not only look native to the page but also to bring attention to the information. Here are the most common types:

• Search Engine ads will appear at the top or bottom of the search results page. To distinguish them, they’ll be labeled with “ad” or “sponsored”
• Display ads are like little digital billboards. There are images and short videos or animations that can go into these
• Social Media Ads are also marked with “sponsored” and are like display ads. They can include videos, images, texts, buttons, etc.
• Video Ads are those short commercials that appear between videos on YouTube with ‘send to phone’ buttons and QR codes
• Shopping ads appear with images, prices, product names, and descriptions.
• Native ads are ads that are supposed to blend into news or information feeds, again markets with “sponsored” or “promoted”

There are a lot of management controls to ensure your ads appear to the right audience. Here is a short list of just some of the available targeting:

1. Time of day or day of the week that you want the ads to appear
2. Specific search terms you want your ad to appear for
3. Block your ads for particular searches you don’t want ads to appear on
4. Specific demographics (age, sex, interests, etc.)
5. Only show ads to people who have visited your website before
6. People who had products in their shopping cart, but didn’t buy

PPC digital ads can have a few different levels of key performance indicators, metrics, or measurements.

The first level is the platform from which you purchase the ads which will have it’s tracking system.

Second, there are analytical systems like Google Analytics that can provide additional tracking information.

Third, there are tracking capabilities on the websites themselves.

The good news is most major website platforms, analytical systems, and PPC ad platforms can integrate and share information to provide a more robust customer journey to measure the effectiveness of a campaign.

For an ad to be successful and typically be favored over other ads, there are four main elements to consider in creating an ad. These may sound simple, but a lot of companies fall short in these areas. Those areas are the text (or message) of the ads, the target keywords (or search terms), the amount you’re willing to pay per click, and the landing page. If you have a reasonable click amount, the ad looks good, and the targeted search term matches the ad and the landing page, you’re off to a great start.

Do we guarantee results? No. Any agency that tells you otherwise is either lying, trying to sell you something, or losing money. Our staff has worked for agencies in the past that made a guarantee on results, which meant the company had to spend an exorbitant amount of money to get “guaranteed” results, but they weren’t quality leads.

What we do guarantee is to work with your budget and your target pay-per-click, and to make informed decisions with you to make the best campaign possible.

First, contact us. After connecting, we’ll be able to understand more of what you are looking for, what you’ve tried, and more. From there, we’ll do an audit and come up with a plan to get you the ads you want. Don’t have any images or videos? No problem. Worried about the process? We’ll walk you through everything.

Launching your PPC campaigns is a collaborative process, and as a dedicated PPC agency, we want to ensure they are set up for success from day one. Our expert campaign management approach means that once we gather all the necessary information, including your goals, target audience, and assets (like landing pages and images), we typically launch within one to two weeks. This time allows us to:

• Conduct thorough keyword and competitor research.
• Build a strategic campaign structure tailored to your goals.
• Craft compelling ad copy and visuals.
• Set up tracking to measure performance effectively.

If you’re ready with all materials and approvals, we may be able to expedite the timeline further. Our priority is quality over speed, ensuring your campaigns drive results right from the start.

Pay-per-click (PPC) involves setting up ads, and they run as long as you have the budget to pay for the set result (like a click, impression, or conversion). Just like rent, if you pay, you get the service. If you don’t pay, the ads are not displayed. What’s great is that you can set up ads and relatively quickly have them live and attract attention.

Search Engine Optimization (SEO) involves building up your overall internet presence on search engines. It includes such things as improving content on your website, fixing technical issues in the backend of your site, and working with any other site or service that links to the website. The process is similar to paying a mortgage: it’s a long-term investment, but the equity it builds provides lasting benefits for a company, unlike PPC. However, SEO takes longer to show results.

In summary, pay-per-click is a fast way to get ads in front of people. SEO is a way to grow your website to have a bigger reach online and is a long-term process. A good marketing mix would include the management of both SEO and PPC to work with each other to bring maximum coverage and internet presence.

In a word: yes. Any professional marketer knows that, like an investor, it’s wise to diversify your portfolio with a strong marketing mix.

Among other strategies, PPC marketing effectively brings immediate attention to digital content. For example, if your law firm has started a new practice area, paid ads can announce it. If you’re in manufacturing and have written a blog post about a new law providing funding for your industry, ads can help broadcast that information to a wide audience.

Additionally, ads are useful for staying top-of-mind. If someone visits your website, receives your emails, and reads your infographic but still hasn’t become a client or customer, a retargeting ad can serve as a reminder, nudging them to commit.