Expert SEO Agency At Your Disposal

The definition of SEO is Search Engine Optimization. A search engine organizes information online that you use to search for information. Examples include Google, Bing, Yahoo, Facebook (yes, Facebook), and more. So, optimization means modifying and improving your site and digital presence to appear more favorable to online search platforms so that your information appears at the top of a list when someone searches online.

Online optimization is like paying a mortgage. At first, it doesn’t feel like there is much movement. However, over time, you see the equity build and the value becomes apparent. Simply put, SEO is viewed as a long game. Because a lot of search engines want to verify changes to your websites carefully, they like to review your site multiple times before knowing if the changes are “good”.

Due to the many websites online and the limited amount of time that search engines have to review each website, it typically takes months before you start to see the positive results. 

Also, it depends on what industry you’re in. If you’re trying to rank first for “credit card”, the investment and time will be substantial. For very niche websites trying to rank for “underwater basket weaving in the suburbs of Dallas Texas”, the results will be much faster. The best way to gauge potential timeframes will be to speak to us to get an audit of your website.

Search engine optimization is a long game and takes time to see the results. Paid ads are almost instant: you create the ads, get them approved on the platform, and they’re live. However, if you stop paying for ads, the benefits immediately cease whereas the effects of SEO can be felt for quite some time. Both are beneficial and needed in a robust digital marketing plan.

Yes, you can. The same is also said that you could study to become your own doctor, lawyer, mechanic, plumber, construction worker, or school teacher. Technically, you can do anything on your own, but most business owners don’t have the time to worry about SEO in addition to the list of other things on their plate. We’ve been doing search optimization for a long time and know the tricks on how to do SEO effectively, efficiently, and correctly.

If you are looking for help in doing in-house SEO and would like training to do so, we do offer training for that as well.

That depends on a few factors, including the size of your company, your goals, and what types of search results you want. For example, if you are a large company in a competitive space trying to take the top spot for a fairly common word (say “dogs” for a pet goods store) and you want results sooner rather than later, the investment would be fairly large.

However, if you’re a small business owner with a specific geographical area and have hardly any competition, the investment is smaller. To get a more precise estimate of what your investment would be, contact our SEO agency team today!

The pandemic of 2020 not only changed most people’s lives but also made business owners realize the importance of a strong online presence, including a website. With the shift in shopping and searching behaviors since even before then, it’s clear that business owners will quickly be left behind if they don’t have a strong online presence.

That’s not to say every business needs to have the same level of marketing or strategy but to be found when your clients go on search engines, you need to optimize your site.

Yes and no. To clear that up a bit, here are just a few things that we do guarantee:

First, we promise to put our years of search optimization experience into your marketing plan using white hat (best practice) SEO principles.

Second, we guarantee to work hard to help you obtain your goals and improve your rankings and traffic online.

Third, we will be upfront and honest about our assessments, what you can expect after a complete audit, and what steps we’ll take to improve your site.

We cannot guarantee to get you in the first position of Google for every search term, or keyword, that you want to rank for. We are not Google, so we don’t control who ranks where.

If you ever receive a guarantee for leads, traffic, or anything else from another marketing agency, don’t trust it.

We’d love to, but the answer is no. Our company is focused on honest, sustainable, and ethical marketing practices. In some situations, we will turn away new clients if our services won’t help their business model, if clients have unrealistic expectations (ex. wanting to rank first on Google after two weeks of SEO work), or if their business is in an industry that is either illegal or one that we do not serve.

We’d rather be upfront with this decision rather than drag you along, which wouldn’t benefit anyone.

The only thing you need to do is to contact us, and we’ll set up a time to talk about what your marketing needs are. That’s it! After we talk, we’ll go through all of the next steps, what additional information we’ll need from you, what to expect, and so on. It’s a pretty straightforward process and you’ll be involved in every step.

The results you can expect in six months from SEO efforts depend on factors like your industry, competition, and current website performance. Generally, most businesses start to see increased organic traffic and improved keyword rankings, particularly for long-tail keywords with less competition. For local businesses, it’s realistic to appear in Google’s Local Pack or rank higher for location-based searches.

By this time, your website’s health will have improved through technical SEO fixes, faster load times, and better mobile usability, creating a solid foundation for growth. These search optimization efforts often lead to higher-quality traffic aligned with user intent, resulting in more leads or conversions.

Keep in mind that SEO takes a bit of time to reap the rewards, and competitive industries take even longer to see significant results. With consistent effort, six months is a great milestone for measurable progress and actionable insights to refine your strategy and drive future success.

Yes, we offer tailored SEO training programs for in-house teams designed to empower them with the knowledge and skills needed to execute effective SEO strategies. Whether your team is new to SEO or looking to refine their marketing expertise, we customize the training to match their experience level and your business objectives.

Our training covers a wide range of topics, including keyword research, on-page and technical SEO, content optimization, link-building best practices, and analytics interpretation. We focus on practical, actionable insights that your team can implement immediately to improve your website’s performance and search rankings.

By equipping your team with a strong foundation in SEO, we help ensure they have the confidence and tools to maintain and grow your online presence.

Not to answer a question with a question, but how do you measure success? When reporting SEO results to the owners or executive board, what is the metric or number they care about most?

For most clients that we’ve worked with in the past, the SEO metrics included increased organic traffic, improved keyword rankings, higher conversion rates, and more people filling out the ‘contact us’ form on their websites.

In other words, success can be more people going to your website, more sales, or more leads. We usually track your success via key performance indicators (KPIs).  By tracking KPIs over time, we’ll assess how our strategy works, if it needs to be refined, or changes due to new focuses from your business.

For us, our success is helping you succeed at hitting whatever goals you have for your business. To help you get there, our reporting and updates ensure you’ll always be involved in the process.