Burning Ox’s Privacy Policy
Effective Date: October 17, 2024
Burning Ox Marketing, LLC (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you visit our website, use our services, or interact with us in any way.
This policy complies with applicable U.S. federal and state privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and Utah Consumer Privacy Act (UCPA).
1. Information We Collect
We may collect the following categories of personal information:
a. Identifiers
Name, email address, phone number, mailing address, IP address, unique identifiers
b. Commercial Information
Records of products or services purchased, obtained, or considered
c. Internet Activity
Browser type, pages visited, time spent on pages, referring website addresses, and other analytic data
d. Geolocation Data
If permitted, we may collect general location based on IP address or device settings
e. Professional or Employment-Related Information
Job title, company name, business contact information
f. Inferences
Preferences or behavior patterns based on interactions with our services
We collect this data:
- When you provide it to us directly (e.g., via contact forms, subscriptions, or chat)
- Automatically via cookies and analytics tools
- From third-party sources such as advertising platforms and lead providers
2. How We Use Your Information
We use your personal information to:
- Provide, operate, and improve our services
- Communicate with you about our offerings
- Send marketing and promotional materials (you may opt-out)
- Analyze website traffic and usage trends
- Personalize user experience
- Comply with legal obligations
3. Sharing Your Information
We may share your information with:
- Service Providers: Vendors that help operate our business (e.g., hosting, analytics, marketing, payment processors)
- Business Transfers: In connection with a merger, acquisition, or sale
- Legal Obligations: If required to comply with laws, legal processes, or to protect our rights
- With Your Consent: When you ask or authorize us to share information
We do not sell your personal information for monetary value. However, we may disclose data for targeted advertising or analytics which may be considered a “sale” or “share” under certain laws like the CCPA/CPRA.
4. Your Privacy Rights
Depending on your state of residence, you may have the following rights:
- Right to Know what personal data we collect, use, share, or sell
- Right to Access the data we hold about you
- Right to Delete your personal information
- Right to Correct inaccurate information
- Right to Opt-Out of the sale or sharing of personal information
- Right to Limit use of sensitive personal information (where applicable)
- Right to Non-Discrimination for exercising privacy rights
You can exercise these rights by contacting us at:
We may need to verify your identity before fulfilling certain requests.
5. Cookies and Tracking Technologies
We use cookies, web beacons, pixels, and similar technologies to:
- Understand how users interact with our website
- Improve functionality, performance, and user experience
- Remember your preferences and settings
- Deliver relevant advertisements
- Analyze traffic and usage patterns
You can manage cookie preferences via your browser settings or by using opt-out tools provided by organizations such as the Digital Advertising Alliance or Network Advertising Initiative.
In addition, we partner with Microsoft Clarity and Microsoft Advertising to capture how users engage with our website. This includes behavioral metrics such as heatmaps, session replays, and scroll tracking to help us better understand user behavior and improve our products and services.
These tools may use first- and third-party cookies and other tracking technologies to collect data about:
- The popularity of our content
- Online activity across our site
- Site performance
- Advertising effectiveness
- Fraud prevention and security enhancements
For more information about how Microsoft collects and uses your data, please visit the Microsoft Privacy Statement. You can manage or disable cookies at any time through your browser settings or opt-out mechanisms provided by the Digital Advertising Alliance or Network Advertising Initiative.
6. Data Security
We implement appropriate administrative, technical, and physical safeguards to protect your data. However, no method of transmission or storage is 100% secure. We encourage you to take your own precautions when sharing data online.
7. Children’s Privacy
Our services are not directed to or intended for children under 13 (or 16 in some states). We do not knowingly collect data from children. If you believe a child has provided us with personal data, please contact us immediately.
8. Do Not Track Signals
Some browsers allow you to send a “Do Not Track” (DNT) signal. Our site does not currently respond to DNT signals due to the lack of industry standards.
9. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of those websites and encourage you to review their policies.
10. Changes to This Policy
We may update this Privacy Policy occasionally. Changes will be posted on this page with an updated effective date. We encourage you to review this policy regularly.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or our practices, you can contact us at:
Burning Ox Marketing, LLC