Content Marketing
Get Help You With Your Content Marketing Services
Without the right content marketing services, your clients won’t know who you are, what you do, or what you have to offer. Content gives information, details, and a complete picture of you as a business. However, there is quite a lot of content online, and it’s growing all of the time. How much data? More than most people think.
The vast majority of data (about 90% of all data) was created within the last two years. That means information almost doubles every two years. To break that down, it means about 402.74 million terabytes of data are created every day. That’s a big number, but what would that mean to the average person? Well, 402.74 million terabytes would be:
• 100,685,000,000,000 (100.685 Trillion) pictures of 12 megapixels OR
• 201,370,000,000 (201.37 Billion) hours of HD video OR
• 2,617,810,000,000,000 (2.617 Quadrillion) PDFs
The information above can feel overwhelming, especially to business owners. However daunting this may seem, you’re not alone. The experts at Burning Ox Marketing know not only how to write content but also how to make it engaging and what customers want to know. We know what content works (and doesn’t work) to help your marketing strategy.
Are you ready for strong, bright marketing? Contact us!
Being Content With Your Content
Creating content for the sake of creating content is not the best practice. Content needs to be written by someone with experience, expertise in the field, and a tone of authority. They also need to be trustworthy (known by Google as E-E-A-T). Most importantly, it must bring value to your customers and not waste their time.
Our writers are experts in creating content for many industries and have been doing so for years. Anytime we work with a new industry or client, we take the time to understand them and conduct exhaustive research to ensure the content is of the same quality as if our clients were writing it themselves.
However, content doesn’t just mean words, and not all content is created equal. Content includes any form of information that can be viewed online.
So, here are a few ways our content marketing services can assist you:
Client Survey
Before we do anything, we check to see what you want as a business, individual, or company. It’s pointless to start any content marketing campaign without knowing the end goal for our clients. Some of our clients only want new content, while others just want ideas for what to create. Others just want us to optimize the content after it has been created.
But knowing what you want is only part of the equation—knowing who you’re speaking to is just as critical. That’s where persona development comes in. We dive deep into your audience demographics, behaviors, and pain points to build detailed buyer personas.
These personas help ensure that your content is not only relevant but also compelling and highly targeted. Whether you’re addressing first-time visitors, loyal customers, or decision-makers in a B2B space, our approach tailors content to their specific needs and motivations. By refining your messaging based on real audience insights, we help you create content that truly connects and drives action.
Current Content Audits
For established businesses with an online presence, both search engines and customers evaluate not just individual pages but the overall quality and relevance of your content. That is where we come in. We’ll examine all your content, how it’s performing, and how the information is presented. That way, you’ll have a baseline of where things stand and opportunities for the future.
Underperforming content weakens your overall digital presence. If certain pages on your site aren’t attracting attention, they become unnecessary bloat that must be addressed. Depending on the information, it must either be updated, rewritten, or removed. We’ll do it correctly so as not to cause any issues with search engines or your customers.
To ensure our efforts drive measurable impact, we use content scoring to evaluate performance. This includes key metrics like engagement rates, bounce rates, and search rankings to determine what’s working and what needs improvement. We take a results-driven approach to content optimization. For example, after a content audit and new content creation, one of our clients saw a 53.16% increase in organic traffic and a 126.25% boost in keyword rankings within just a few months.
Our data-driven services ensure that every piece of content serves a purpose—not just for today, but for long-term success.
Competitor’s Content Analysis
After evaluating what content you have (and don’t have), we will analyze what your competitors are doing. More often than not, industry leaders have already invested time and resources into identifying the information customers want—so you don’t have to start from scratch. We’ll examine the content your competitors share, what information is unique to their brand, and how your site compares.
One trick that we use is a content gap analysis. This analysis shows where your competitors have content, and you don’t. More than content you’re missing, gap analysis shows how some of your topics may be underdeveloped, lack research, or new trends that you haven’t considered.
Another trick is doing a SERP analysis to see how your competitors rank for different keywords. Doing this helps us understand search intent, what format the content is in, and if there are any ranking patterns to consider.
Our content marketing services don’t stop there. We also consider how many backlinks are attached to the content on a competitor’s website. These links tell us how many other websites consider that information is valuable and linkable.
With this comprehensive competitive analysis, we don’t just help you keep up—we position your content to stand out and dominate in search results.
Strategy
With your goals in mind, a clear understanding of your existing content, and insights from competitor analysis, it’s time to build a roadmap to success. Our team will review all the information with you and provide a professional recommendation for your content marketing strategy. The plan outlines who will work on the content, what approvals are needed, and which platforms will be affected.
A key part of this strategy is content funnels, ensuring your content is mapped to different stages of the buyer’s journey. The content will be for those who are in the awareness stage to the decision-making stage, and everywhere in between.
Our content marketing services include multi-channel planning, ensuring your content works seamlessly across platforms. Whether it’s on social media, blogs, or paid ads, your branding and messaging will remain consistent and cohesive.
To measure success, we define key performance indicators (KPIs) such as organic traffic, conversions, and engagement to track content effectiveness. By analyzing these metrics, we refine your strategy for continuous improvement.
With a data-driven, multi-channel approach, we don’t just create content—we build a system that drives results.
Creating Content
Creating content is an important endeavor—and doing it well can be challenging. Some business owners prefer complete control over every word, image, and video representing their brand. Others provide guidance on key messages and trust a marketing team to handle the rest. No worries, our content marketing agency has worked with many business owners.
When we create content, it isn’t solely AI-generated. Like any tool, AI can be helpful, but only when guided by an expert. The best content strikes the right balance between AI efficiency and human creativity, ensuring quality, originality, and strategic alignment.
That’s why custom content always outperforms generic, AI-generated text. High-quality content reflects your brand’s expertise, engages your audience, and aligns with search intent—something templated content simply can’t achieve.
Equally important is tone and brand voice development. Your content should feel authentic to your brand, whether authoritative, conversational, or somewhere in between.
But content isn’t just about words—it’s an investment. High-quality content drives measurable ROI, generating leads, improving SEO rankings, and establishing your business as an industry authority.
Repurposing Information
Not all of the content we work on will be new. Your website and other online sources already have live, engaging information reaching customers. However, your content might be more effective on a different platform or in a new format. This is where repurposing comes in.
To get a better response to the content you have now, we can modify it into multiple formats. For example, your blog content can be used for a social media carousel, a newsletter, or a podcast discussion.
One popular format in the past has been infographics. We can take your existing blog posts, refine the text, add visuals, and create fresh, engaging content. This approach ensures that valuable insights don’t get buried in a single post but instead continue to drive visibility and impact over time.
Yet another way to repurpose content is through localization and translation. Since we’re bilingual, we can translate and adapt your content to the right Spanish-speaking audience. This means refining messaging, adjusting tone, and considering cultural nuances to make your content authentic and impactful in multiple markets.
By strategically repurposing content, we help you extend its lifecycle, reach new audiences, and amplify its impact across platforms—without constantly reinventing the wheel.
Social Media
There are many social media platforms available, each with unique rules for text length, image sizes, and hashtag usage. Depending on your business and target audience, not every platform will be the right fit. But at Burning Ox Marketing, we know how to optimize your presence—whether by updating old content or creating new, engaging material for platforms like YouTube, Facebook, and beyond.
A key factor in social media success is Social SEO—optimizing content for search. Using the right hashtags, keywords, and video captions ensures your posts appear in searches, increasing discoverability and organic reach.
Well-optimized social content doesn’t just reach followers—it attracts new audiences actively searching for your expertise. Social content also helps increase community engagement as it gets the interactions, which allows you to respond to comments and engage in discussions to boost visibility online.
Our marketing services include watching which trending formats help people engage online. Regardless of the content style, we leverage all types of brands to increase interactions.
With the right strategy, social media isn’t just a place to post—it’s a powerful tool for brand growth, audience engagement, and increased visibility.
Images & Graphics
Images do more than enhance aesthetics—they convey information, reinforce messaging, and drive engagement. Like social media content, how images are formatted and displayed affects user experience and brand perception.
Poorly placed or low-quality images can make a company look unprofessional, while inappropriate visuals can alienate potential clients. But, you can’t just not have pictures because text-only information lacks engagement and people usually leave before reading all the information available.
Our marketing services focus on image optimization to ensure the images help your content. We’ll optimize current visuals and help you get new ones that align with your brand and are targeted to your audience.
Some of the ways we optimize images for SEO include using alt text, compressing images, and structuring image URLs properly. Alt-text describes what the image is to browsers, compressed images are smaller and appear quicker, and URL structure is another clue to help categorize any visuals.
Images also need to be branded correctly. Just like the icons and illustrations on this website have flame coloring, your images should match what your brand stands for.
By optimizing and aligning your images with SEO best practices and brand strategy, we ensure your visuals work for you—not against you.
Creativity
One trap that marketers and business owners fall into is creating content for the sake of having more. However, quantity does not override quality. To create content that grabs attention, it needs to have a spark of creativity. After all, if clients and customers were only looking for raw facts, the internet would be nothing more than an endless collection of data sheets.
We would be remiss to overlook the creative process when developing content. The process consists of five key stages: Prepare, Incubate, Illuminate, Evaluate, and Implement. But creativity isn’t just about making something look or sound good—it’s about strategic innovation.
We create content that aligns with your business goals while remaining fresh and engaging. Need an attention-grabbing infographic? A data-driven article with a creative twist? A viral social media challenge? We’ve got you covered.
Other creative ideas include polls, quizzes, GIFs, memes, and more. Our marketing services cover that too. Whether it’s a new concept or a fresh take on existing material, we turn ideas into impactful content that drives real results.
Posting Schedule
The important things in life need to be planned. Because the internet is forever, it’s hard to take back content that was hastily posted based on a burst of inspiration. To avoid posts that will not be the best for your company, we create a content calendar for you.
Having a plan helps companies and people alike have time to get all the information to write a great piece. Also, it helps to get the wheels turning in your head for events like holidays, grand openings, sales, and so on.
To help reach the right clients, we’ll also do A/B testing for when the content is seen. An example would be to test if an ad, article, or social media post about breakfast food is more effective late at night or early in the morning.
On top of what time of day to post, we look at the type of content to post. If there is an evergreen (or a time-tested good performer) article that will grab attention, we can repurpose it. However, if there is content that is trending pertinent to your industry, we look at that too. We strike a balance so you’re maximizing your reach.
Syndication & Advertising
Now that the content is out for the world to see, we can help to get it seen by more people. If the content is a blog on the website, a good way to get more eyes would include organic posts on social media, mention in a newsletter, included as a slide in a presentation, or through paid ads.
Whatever the case may be, amazing content should be shared with those you want to target and repeat clients. Burning Ox’s marketing services can take care of that for you.
One quick way to get that information out there is through paid ads or PPC. Just some of the platforms that we can advertise on for you include Google Ads, LinkedIn, Facebook Ads, and more. Advertising platforms have great control for who sees the ads, when, and how often. It is a great lead-generation tool.
Another option for companies is influencer collaborations. If your target audience regularly listens to or watches someone on platforms like YouTube, Rumble, a podcast, or Spotify, an ad about you could be invaluable.
At Burning Ox Marketing, we don’t just create content—we ensure it’s strategically distributed, amplified, and driving results.
Performance Tracking
Now that your content is created, refined, published, advertised, and repurposed, we need to measure if customers are consuming your content. Some metrics that we use to score your content include engagement, SEO performance, and conversions.
Engagement covers how people interact with your content. That interaction includes whether they read, comment, share, or move onto another page. Search engines use this information as a signal that your content is valuable.
Valuable content leads to higher rankings in search results which improves SEO performance. Metrics like bounce rate, click-through rate (CTR), and session duration all help show if the customers like the content that you have.
So, if the metrics show the content is engaging and valuable, it will lead them to convert. Conversions can include a sales lead, a purchase online, a subscription, a donation, or any action you want someone to take.
However, if the performance tracking shows a lack of interest, then that content goes through the cycle above to see if it should be repurposed, refined, put on a different platform, or removed altogether.
Our marketing services help set up tracking, ensure the information is correct, and even help you understand what the data means so you can make informed and educated business decisions.
Results Of Our Content Marketing
The Businesses We’ve Already Ignited
59.62%
website conversions
Construction Cameras
82.06%
new backlinks
DUI Attorney
100.14%
new organic users
Military Medals
27.19%
organic conversions
Injury Attorney
107.48%
organic session duration
Private Aviation
330.29%
all organic sessions
License Attorney
126.25%
new organic sessions
Web & SEO Agency
24.59%
organic sessions
Local Attorney
Get Our Content Marketing Services
Regardless of how you want to run your content marketing strategy, we’re here to help. Our experience with many businesses, organizations, and individuals proves that we’re able to not only provide quality content but also assist you in figuring out the right plan and how to implement it. Are you ready for strong, bright marketing? Contact us today!
Frequently Asked Questions (FAQs)
What is Content Marketing?
To start, digital content is information made available online. Information is broad, so digital content can be a range of different pieces of information, including words, images, symbols, and so on. Marketing is delivering value to a current or future customer. So, content marketing is sharing information online that is valuable.
To take it a step further, content marketing involves creating and sharing valuable, relevant information to attract, engage, and retain a target audience, ultimately driving profitable customer actions.
What Types of Content Do You Create?
The content we create all depends on what your needs are. We can create blog posts, articles, social media posts, videos, infographics, eBooks, white papers, case studies, email newsletters, and more. We’ll talk with you and determine together what your needs are and what content will help your company the most.
If there are other types of content that you would like to create that aren’t listed here, no worries. This is not an exhaustive list, and we work with many types of businesses that have different content marketing needs.
How Do You Develop a Marketing Strategy?
As with all our clients, we start the process by learning about your company, goals, wants, needs, and so on. Second, we take a look at your competition to see what they are doing, what works well, and missed opportunities.
After learning about your past, present, competitors, and goals, we study and look at your target audience. We look for demographical information, tendencies, online behaviors, and where they tend to consume their content.
Then, we create a content plan aligned with your objectives and audience preferences. We also look at the quantity and quality of the content that you have and strategize on the rate or speed of the content to be created.
How Often Should I Publish Content?
As we stated before, quality is more important than quantity. It’s easy to post information online that doesn’t benefit you or anyone on the internet. Some content creators post five times a day while others only post occasionally, and both can be successful in their businesses.
As a general rule, looking at all businesses as a whole, the generic and general rule is to post frequently and consistently. What does that mean for your company? That’s where it varies. If you’re an influencer, that could mean five times a day. If you’re an industrial parts manufacturer, that could be twice a month.
No worries, our content marketing services will learn your business, industry, and goals to create an effective content calendar and strategy.
Can You Work With My In-House Marketing Team?
Absolutely. We’ve worked with internal teams in many ways. We have generated content topics for a marketing plan optimizing content as it’s being created by our clients, to taking over the entire process of creation. We can seamlessly become part of your internal team.
Whether you’re looking for ideas, needing an audit, or other ongoing assistance, we can talk with you to determine the best course of action and level of involvement to ensure your marketing success.
How Long Does it Take to See Results?
As content is a big part of search engine optimization (or SEO), it is a long-term strategy. As the content is live online and gains traction, the results will increase as time goes on. Other results include backlinking (links from other sites referencing your content), citations, and more. Even if you see early results, most benefits come after a few months.
However, if you choose to use our content marketing services for ad copy, results will start once the ads go live. It all depends on what type of content you want us to create, where it’s placed, and the intended purpose. After all, a flyer for a one-time event will only bring results for a short time.
Do We Use AI For Content Creation?
Yes and no. We use it for research, additional information, and so forth. Remember that AI is just one of many tools available for marketing and other purposes. Due to its popularity, many systems exist, but not all have the same level of quality.
Additionally, search engines have AI content detectors that, if found to be artificially generated, don’t rank the content favorably. So, our use of AI helps with the process of content creation but not the actual content itself. Our professional writers write the content.
How Can Content Marketing Increase Lead Generation?
Whenever a potential customer or client is looking for new brands, products, or services, most want to make an informed decision. Additionally, before the decision is made to purchase or hire, the brand’s content has to be repeatedly presented to them.
Content is important as it will either lead someone to become a client or push them away. If your content doesn’t cover enough information to convince someone that you know what you’re talking about, or it doesn’t address all their concerns, they’ll choose someone else.
Also, generally, the more expensive your product or service is, the more information customers or clients want. So, if you’re selling a rock for $1, your product description can be relatively short compared to a car dealership selling a Ferrari.
So, to answer the question, content marketing increases lead generation by getting the right amount of information to your target audience to become a lead.
Is Copywriting and Content Marketing Different?
Yes, they are different, but they both help your business online. Copywriting is writing content for ads and for people to take action after reading the information. For example, look how a commercial on TV or an ad between YouTube videos is written.
As defined before, content marketing is delivering information to customers and is more long-term in its strategy and goals. Examples include blogs, webpages, and infographics. However, with Burning Ox Marketing, we do both. Our marketing services create copywriting for paid ads, content for websites, and almost everything in between.