The average order value increased by 17.75%, resulting in thousands of dollars of additional revenue every month.
All case studies
Case study · SEO · Industrial
Sensor Manufacturer Case Study
Solutions for an eCommerce Site
IndustrialIndustry
eCommerceMarket
SEOPrimary channel
01 / THE OBJECTIVE
Marketing Goals
The pressure sensor manufacturer wanted to boost sales through their eCommerce website, the primary way customers purchased their products. They weren’t just looking for more traffic—they needed the right traffic. So, the goal was to attract high-intent visitors who were actively searching for pressure-sensing solutions. At the same time, they wanted those visitors to stay engaged, easily find what they were looking for, and move confidently through the buying process. The bigger picture? Build an efficient digital sales funnel that not only brought people in but turned them into paying customers, driving real revenue growth.
02 / THE WORK
Blueprints For Success
To start, the website lacked a clear keyword strategy, making it difficult for search engines to understand the content’s purpose and relevance across product and informational pages. After extensive research, we created a keyword map to focus the content, ensure different pages weren’t competing to be found under the same search term, and keep in mind user intent.
Second, we had to get rid of content that was unnecessary and repetitive in many parts of the site. The bloated content only confused those visiting the site and made it harder for search engines to properly index the site. So, we performed an exhaustive content audit, deleted unnecessary content, merged similar pages, and enhanced the messaging to be more focused on the intent.
Finally, the website was created in such a way that fundamental search engine optimization best practices were not only ignored but possibly never considered. Just some of the elements missing included header tags, linking one page to another, descriptive text of images, and URL structures. So, we created an on-page strategy that optimized the meta titles and descriptions, improved content structures to be more readable, and enhanced the navigation on the site to be more user-friendly.
- 01Phase 1
- 02Phase 2
- 03Phase 3
03 / MEASURED OUTCOMES
Measuring Success
Three outcomes reported for this engagement.
Improved ranking of the keyword “Cloud Tank Master” from 100+ to 5th gaining more visibility to that part to help sell more.
An increase of 5.35% in organic users sitewide bringing in more bottom-of-the-funnel ready-to-buy customers
04 / THE TAKEAWAY
How This Case Study Matters To All Businesses
Most businesses aren’t in the industry of producing, designing, and selling industrial pressure sensors, so this case study may seem irrelevant. However, this case study shows how we were able to work in an industry and niche that we hadn’t worked in before, apply our sound digital marketing practices, and still achieve success.
Also, the way that we approach this client isn’t necessarily the way that we approach other clients. While the marketing foundations are tested and tried, it doesn’t mean that each part of digital marketing is a one-size-fits-all. As you can see in other case studies, we’ve helped other companies thrive through various digital marketing methods.
While a lot of our former clients benefited from search engine optimization, others thrived from our help with paid ads, social media ads, organic social posts, and more. We can help your business with Spanish translations, eCommerce, content marketing, and more. If you’re ready for strong, bright marketing, contact us.
Explore all marketing case studies