An increase of 1,920 monthly views across two social media profiles.
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Case study · Social media · HVAC
Social HVAC Case Study
Hotter Than The Competition
HVACIndustry
LocalMarket
Social mediaPrimary channel
01 / THE OBJECTIVE
Goals
Given that their social media presence had been neglected, the client wanted to increase the number of people viewing their social profiles to learn more about what they do and the professional services they offer. The goal of awareness revolved around getting more views, followers, viewers, profile visits, and more. With more awareness, over time, it brings more clients and revenue.
02 / THE WORK
What We Did
Tn order to bring more viewers to their social media profiles, we first went through and optimized the profiles to include all of the important information, including phone numbers, email addresses, bios, links, service areas, and more. As with most business owners, some areas were missed in the initial setup. Once the basics were covered, we created all the content for the social posts, including visuals, text, effective calls-to-action, and appropriate hashtags to bring the information to a large audience.
- 01Phase 1
03 / MEASURED OUTCOMES
Benefits and Results
Three outcomes reported for this engagement.
A staggering 3,200% uptick in people viewing the client’s Facebook profile.
Likes, reactions, saves, comments, shares, and replies went from 0 to 305.
04 / THE TAKEAWAY
Why Local Social Media Matters
This HVAC case study shows that, with the right plan in place, tools to use, and spreading the word on social media can bring much brand recognition. By continuously being in front of the right people and reminding them of the brand, top-of-funnel viewers become ready-to-buy customers.
The metrics above prove the professionals at Burning Ox Marketing know how to run an effective organic Social Media Marketing (SMM) campaign for businesses. Either as an à la carte service or part of a more integrated digital marketing campaign, our experts continue to bring success. For your business to become another success story, contact our digital marketing experts.
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