People who visit their website now spend 61.54% longer reading their info.
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Case study · Local SEO · HVAC
HVAC Local SEO Case Study
Keeping The Midwest Comfortable
Father + sonLocal owners
MidwestService market
Local SEOPrimary channel
01 / THE OBJECTIVE
Objectives
They had a great basic website, but website optimization had been neglected, and they weren’t staying on top of creating new content. Their objective was to increase client acquisition through their website by driving more traffic and engaging visitors. With more engagement, the client gets more clients and gains more revenue for their family.
02 / THE WORK
Our Gameplan
Because their website wasn’t attracting organic traffic from Google, we completed a comprehensive audit to identify what was working, uncover what needed improvement, and develop a plan to fix it. We went through their site and optimized their pages to look and rank on Google. We also created new blog posts and expanded the website’s content to better answer the questions their clients and prospective customers were searching for.
- 01Audit
- 02Optimize
- 03Expand content
03 / MEASURED OUTCOMES
Value and Impacts
The work improved both qualified visibility and the way visitors engaged with the company’s information.
An impressive 300% increase in keyword rankings on the 1st page of Google.
Monthly organic visits from Google skyrocketed by 406.25%.
04 / THE TAKEAWAY
Why HVAC Local SEO Is Needed
As this case study shows, HVAC local SEO helps HVAC business owners increase their online visibility, engage more potential customers, and ultimately be there when people need them to stay comfortable indoors. What’s amazing is that the company had been providing high-quality service all along. The only thing that changed was how it appeared online.
As the impacts above demonstrate, the SEO experts at Burning Ox Marketing have a long track record of helping small businesses succeed in Local SEO. Whether as a standalone service or as part of a well-unified marketing strategy, our team continues to help companies succeed online. If your business is ready to become our next success story and needs strong, bright marketing, contact our digital marketing experts today.
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