License Defense Attorney Case Study
Defending Professional License Holders
Priorities
An attorney approached us with several key challenges that were hindering his website’s performance and visibility. First, his site was not self-hosted, which limited control, flexibility, and scalability. He also suspected there were underlying SEO issues that were preventing the site from ranking well in search engine results. His primary goals were to gain full ownership and control of his website by migrating it to a new hosting environment, to identify and resolve technical SEO errors that could be impacting performance, and to ultimately increase organic traffic.
Strategic Roadmap
To address these challenges, we implemented a multi-step SEO strategy. First, we optimized technical elements such as orphan pages, missing alt text, structured data errors, and meta descriptions to improve site performance. Next, we migrated the website to local servers for enhanced speed and reliability. Finally, we conducted comprehensive on-page optimization to enhance user experience and engagement.
The license defense attorney was involved in every step of the process for the approval of visual changes, updated on additional costs of moving the hosting sites, backing up the site in case the new host transfer didn’t go smoothly, and informed of fixes on the back end of the site. His involvement was invaluable in helping the entire process to run efficiently.
Benefits
The attorney experienced a 250% rise in keywords ranking in the top ten positions on Google, boosting online discoverability.
Organic users increased by an impressive 386.58% year over year, driving more qualified leads to the site.
Organic sessions grew by 330.29% year-over-year, reflecting better site interaction and audience retention.
Why An Injury Attorney Matters To Me
Not everyone is a license defense attorney, so it can be easy to dismiss this case study as something that would only matter to some people. However, the sound foundations of effective digital marketing remain the same. As demonstrated, we were able to become familiar with who the attorney was, what his needs were, and what his ultimate goals were.
The same process is applied to the majority of our clients. We take our time with our clients at the onset to learn about their businesses, what makes them different, what their challenges are, and what other businesses threaten them in the same niche. After all, being seen by the right potential or returning clients helps the bottom line.
At Burning Ox Marketing, we don’t think all of our services are right for every client. For example, this license defense attorney didn’t need an eCommerce solution. We tailor our recommendations and solutions to your individual needs. If you need help with paid ads, we can help via search engine ads or social media ads. If you need information translated into Spanish, our bilingual digital marketing agency excels at that. Need a website? We can do that.
If you want success like what our attorney was able to experience and you need strong, bright marketing, contact us today.