Private Aviation Study
Strategic Solutions Helps A Private Aviation Company Soar
Wanting To Take Off
The company had been growing at a good pace bringing in clients, referrals, and sales of private jets. However, traffic started to decline and the number of new customers started to decrease. Additionally, the staff didn’t have enough people in their marketing department to cover the maintenance and growth of the website.
They wanted someone to come in and figure out a way to help the website rank for more keywords, bring in more traffic, and have the correct information on the website to engage visitors, increase interested visitors, and help them become a more dominant presence online.
Company Overview
This private aviation company was a market leader in booking private flights, organizing travel, and selling private jets—operating globally with multiple call centers and in many languages. It was truly a beacon in the elite aviation industry.
Flight Plan For Success
Some website optimization had occurred, but basic optimizations were incomplete. Not knowing what had been done and what was left to do, we conducted an in-depth audit of the website’s structure, identifying and mapping out necessary fixes to improve usability and search engine crawlability.
After mapping out where the sites stood, we realized that pages for all the jets they owned and wanted to sell weren’t listed. Therefore, our second step was to create detailed, SEO-friendly pages for each jet in the company’s fleet, targeting specific keywords to attract high-value traffic.
Once the new pages were created so potential customers could see the entire inventory available for purchase, the rest of the site’s content needed to be cleaned up and optimized. So, our third objective was on-page optimizations to address meta tag issues, internal linking, and content structure to ensure the site could perform competitively in search engine rankings.
Success Metrics
Achieved a 550% growth in the number of keywords ranking within Google’s top three positions.
The average duration of new organic sessions experienced a remarkable improvement of 117.02%.
The duration of all organic sessions saw a notable increase of 107.48%, highlighting a substantial improvement in user engagement across the website.
How This Case Study Matters To All Businesses
There are a lot of different industries, business types, objectives, goals, and client bases. Although your eCommerce website may not sell private aviation or you haven’t tried search engine optimization before, this case study shows how a team of experts can help your website from being stuck in the hangar to soaring to your destination.
For those looking for an instant boost in traffic, paid ads can help. If you want an expanded area of reach, social media marketing can get in front of more of the right people. If your target audience speaks Spanish, we can translate almost any content. Are you lacking information about your business and want to expand? Our content marketing experts can create the information that you need. We also help with website development, graphic design, and more.
To transform your ineffective advertising into strong, bright marketing, contact us today!