Private Jets Case Study
Helping Their Website To Soar
Objectives
Overall, the client wanted to get more traffic to their site, obtain more business, and get new clients. To do this, the company wanted to transform the website into a search engine-optimized platform by addressing its lack of organizational structure and foundational SEO elements. Implement budget-efficient solutions that enhance search visibility, align with best practices, and drive organic traffic to improve overall performance and rankings on Google.
Strategy & Approach
First, we conducted an in-depth website audit to look at all technical and structural facets to identify areas of strength and improvement. Primarily, the site needed to be restructured to help visitors flow effortlessly and to easily find the information for the particular jets in which they were interested. We also fixed issues such as broken links, optimized site speed, and ensured the correct indexation of pages.
Second, we looked at the site’s front end, or visual side. After meticulous keyword research and mapping, many on-page optimizations were made. Fixes included headings, meta titles, meta descriptions, and keyword integration.
The foundational elements were fixed to help with the technical health, but this allowed for additional content and pages to be added in the future without causing another organizational or technical issue.
Benefits and Results
The company achieved significant growth, experiencing a remarkable 19.23% increase in organic conversions.
The website experienced a notable improvement in performance, with organic session traffic increasing by an impressive 28.52%.
A 56.25% increase in keywords ranking in the top three positions, reflecting improved search visibility.
Why This Matters
Before working with this client, we hadn’t ever worked in the private jet industry. However, with our history of providing strong, bright marketing, the client was able to provide the information needed, and our experts translated that information into a list of actions.
Burning Ox works well in the many industries in which we’ve excelled and is ready to excel in new ones. If you would like to have success like our Private Jets client, contact us today!