Roll Up Doors Case Study
Accessing Commercial and Industrial Goods
Goals
The client had an established company with years of success, but minimal work had been done on the website to improve its search engine rankings.
To generate more online sales, the client wanted customers to know they existed, as their online presence was minimal. While getting more views online, the next goal was to be found online for roll-up door products and services in the local area. Their final goal was to increase the overall quality of those visiting the website to be targeted people interested in becoming customers.
Rolling Up Our Sleeves
To help increase the local search results for the commercial roll-up door company and improve viable traffic to the website, we built a plan to improve the organic content on their website. This plan involved coordination with their in-house UX website developer, modifying content for a new website, and building out new pages in a manner consistent with SEO best practices to ensure the content and website as a whole would be found by searchers in the local market. We kept to the schedule of consistently adding new content to the site and having it optimized to bring the best search results.
Benefits & Results
The client enjoyed a 7.55% increase in new organic users, attracting new eyes to the site.
All organic visitors spent 10.79% longer on the site researching and learning more about roll up doors.
Local map search results went from 0 to 20 (zero to twenty) , helping them to dominate their market.
Why Local Success Matters To Me
Most blue collar buisnesses are based in and work for their neighbors and businesses within a metro area. The local organic improvements showcase how targeting and enhancing content that potential local customers want to consume brings more interested buyers to the company’s website.
While this client knew how to sell, install, and service roll up doors, their inability to accurately convey this information online is consistent with many business owners. However, through our strong, bright marketing efforts, the site continues to grow in both relevance, visits, and rankings.
Burning Ox Marketing does wonderful local search engine optimization (Local SEO) a la carte and as a packaged digital marketing effort. Other clients have enjoyed success through pay-per-click ads, social media marketing, Spanish translations, content marketing, and more. If you’re ready for strong, bright marketing to help you become another success story, contact our experts today.