eCommerce Marketing
eCommerce Marketing Agency Services For More Sales
When it comes down to it, an eCommerce marketing agency is all about helping businesses get more sales. The more products you sell, the more revenue you generate, and the more successful your business becomes. Sounds simple, but with all the algorithms and rules that search engines and listing sites have, there’s quite a lot more to it.
To achieve success, you need to drive traffic, create engaging shopping experiences, and maximize conversions. At Burning Ox Marketing, we know what strategies work (and don’t work) to help companies succeed, whether selling on your site or elsewhere. We help with eCommerce optimization, attracting the right customers, increasing sales, and boosting revenue.
Are you ready for STRONG, BRIGHT MARKETING? Contact us!
Getting the Commerce in eCommerce Marketing
The great thing about selling online is that it works for companies with inventory, made-to-order business models, physical store locations, and everything in between. In addition, the trend of online shopping continues to grow. In the early days of eCommerce, businesses were lucky to get a handful of sales. Today, global online transactions are projected to exceed $8 trillion by 2027.
With the acceleration of online shopping since 2020 and the convenience of platforms like Amazon, many of which offer free shipping, sellers have a valuable opportunity to scale, diversify, and reach new markets by partnering with our eCommerce marketing agency. Here are just a few of the ways we can help boost your online sales:
eCommerce Audit
Before making any moves, we begin with a comprehensive audit to understand what you’ve tried, where things currently stand, and what your goals are. This audit covers everything from SEO and PPC to user experience and technical performance. We also analyze the conversion paths of your previous customers to identify what’s working and what’s not.
Our audit also includes elements beyond your website. This includes competitor analysis to understand what others are doing online, identifying missed opportunities they’re capitalizing on, and uncovering informational gaps.
Following this research, we’ll provide you with a clear, prioritized, and actionable roadmap outlining what needs to be done—and in what order. You’ll also receive a detailed report summarizing our findings, along with practical explanations of what the data means for your business.
While the initial audit is extensive and essential for building an effective marketing strategy, ongoing audits are also performed to stay ahead of market trends, uncover new opportunities, and continuously improve your online store’s performance.
SEO For eCommerce
Selling online typically falls into two categories: selling on your website or through a marketplace like Google Shopping or Amazon. Some sellers also use plugins for the checkout process on their site, or they build their store on an eCommerce-specific platform. Whatever your setup, we’ve got you covered.
Our SEO services are designed to make your products easy to find on search engines, no matter where they’re listed. While platform permissions and functionality may vary, the key to visibility is optimizing your listings so potential customers can easily discover your products.
One important thing to understand is that people don’t all search the same way or use the same phrases when searching. This diversity in search behavior is exactly why we conduct in-depth SEO keyword research: to uncover all the ways your potential customers might be looking for your products, even if they’re not using the official product name. It’s all about aligning your marketing with the buyer’s intent.
Once we understand how people are searching for your products, we can optimize your product and category pages to drive more traffic. Category pages are especially valuable because they can be adjusted to reflect popular search queries and group products around high-performing keywords.
With on-page optimizations and targeted keywords in place, we also address technical SEO improvements to the website. A common issue with eCommerce sites is poor site structure, when information and pages aren’t properly organized. Another frequent problem is the lack of complete backend data, such as image tags and indexing aids, which makes it harder for search engines to fully understand your products.
PPC & Shopping Campaign Management
Having a good product is only part of the battle. To have effective eCommerce marketing, your ads and campaigns have to be either on point or on track for success. After all, a good marketing campaign can make or break sales. To do that, we can help you either refine what you have or set it up from scratch.
Our marketing strategies target customers who are actively searching for products like yours. We can set up and manage Google Shopping campaigns, create engaging ad copy, and fine-tune product listings to maximize your advertising spend.
One key issue that we’ve seen time and time again is the need to accurately fill out all the necessary information for products when listing them on various shopping platforms. We can help you set up, manage, and optimize your shopping ad campaigns.
We also offer Merchant Center Management to ensure your product data is accurate and optimized for visibility. Whether it’s Google, Bing, or social platforms, we help you reach your ideal customers with well-crafted, targeted ads that drive traffic and increase conversions.
Bidding Management & Optimization
Whether you’re trying to rise to the top of marketplace platforms or help customers find your eCommerce site, paid ads can be a powerful way to increase visibility and drive sales. However, not all paid advertising is created equal, nor is the return on investment (ROI) the same.
Wasting money on ads that don’t convert is all too common. That’s why our eCommerce marketing agency is here to manage and fine-tune your paid campaigns and bidding strategies. Every business is unique, so there’s no one-size-fits-all. You need a team that knows how to adapt and deliver results.
Ads can be served using either manual or automated bid strategies, depending on your goals. Some systems are configured to run until a specific threshold is met, while others require a more hands-on approach. Whatever your preferred method, we can support it.
Different platforms use different bidding strategies, especially Google Ads, Meta, Amazon, and others. For business owners, managing every aspect of the business while also bidding correctly across multiple ad campaigns can be overwhelming. Adjusting bids for CPC (cost per click), CPA (cost per acquisition), or ROAS (return on ad spend) can become difficult when determining which metric will benefit an eCommerce store the most.
Our budget protection strategies are transparent, always accessible, and provide clear reporting, allowing our clients to see how the ads have performed and the ways we’ve optimized their bidding to get ads in front of the right people.
We analyze real-time marketing data to optimize bids across platforms, so you don’t have to worry about overspending for a lead. Whether it’s cost per click or cost per conversion, we continuously monitor and adjust to keep your campaigns performing at their peak.
Conversion Rate Optimization (CRO)
Getting visitors to your site or store is great, but turning them into buyers is even better. That’s where CRO (Conversion Rate Optimization) comes in. Since only about 3% of website visitors are ready to make a purchase, the goal is to ensure that all their questions, concerns, and informational needs are addressed to help guide them toward purchasing.
Once the initial product listings are live and the product pages begin generating performance data, the next step is to test those pages. Testing involves modifying the page layout to observe how changes affect customer interactions. These layout adjustments may include the placement of calls to action (CTAs) and form-fill areas.
For the product page effectiveness tests, we include heatmaps, scroll tracking, and A/B testing. Heatmaps help eCommerce stores understand where potential customers are looking on a page and how much time they spend on each section. Similar to a weather radar, the redder an area appears, the more attention that page section receives.
Scroll tracking is a tool that helps measure how quickly or slowly a visitor moves through a page, and whether they’re viewing all the information before making a purchasing decision. After reviewing the data, we’ll make slight modifications to the page, replace the previous version, and evaluate its performance. Through continuous A/B testing, we systematically improve the design based on data-driven insights.
The next step is to evaluate the checkout process. Using tracking tools, we can identify how many customers encounter difficulties when trying to complete a purchase, and at which points they drop off. Similar to the A/B testing process above, we’ll explore alternative checkout options, including third-party payment platforms.
Each platform—such as Shopify, WooCommerce, and BigCommerce—has unique characteristics. Our CRO process is tailored to the specific features and capabilities of each. The goal is to reduce bounce rates and cart abandonment, guiding customers through the sales funnel to complete their purchases.
Content Strategy
When it comes to eCommerce (and most online presence), content is king! If you don’t know what to say, we can create and optimize content that showcases your products’ unique value and helps build your brand’s authority. To start, the content that we create for you is tailored not only to your brand but also to the buyers’ journey.
Our effective content marketing strategy doesn’t just stop at product pages but includes most places where customers can view information about products online. After all, the buyer’s journey doesn’t just start on the product pages. To help online shoppers, the content needs to be where they are.
Just some of the places where we’ll create content for you to attract and close sales include:
• Individual product pages
• Product category pages
• Blogs
• Main website pages
• Social media marketing posts
• Images
• Videos
• Graphics
• Infographics
• Flyers
• Reels
• Shorts
• Guides
Intuitive and comprehensive online content helps position both your products and brand as authorities in your space. As demonstrated by the content on this page, addressing the many aspects and stages of the sales funnel shows that your company understands its customers, provides the information they need, and meets them where they are.
The content also needs to be in line with best search engine optimization (SEO) practices. Many platforms now use some form or version of an algorithm. The algorithm is based on how average users interact with the platform. If your eCommerce content isn’t aligned with how the algorithm filters and prioritizes information, it often gets overlooked.
Once the content is live and receiving traffic, our eCommerce marketing experts measure how users interact with it. Most companies track key performance indicators (KPIs) such as bounce rates, time on page, clicks, impressions, and more. When content performs well, we replicate that success. If content underperforms, we revise, update, or completely rework it as needed.
Abandoned Shopping Cart
Cart abandonment is a challenge for eCommerce, but it doesn’t have to mean lost revenue. More often than not, shoppers are dealing with several situations at the same time and therefore can easily become distracted while making a purchase.
Sometimes shoppers abandon their purchase because the final price, including fees, shipping, and taxes, isn’t shown until the last step of the checkout process. All too often, prices change based on the shopper’s location, product availability, incorrect quantities, minimum order requirements, available colors, and more.
Additional reasons shopping carts are abandoned due to changing dynamic information. Some eCommerce businesses show a product listing that encompasses all possible sizes, colors, quantities, and so forth. However, when attempting to make a purchase, the exact product wanted isn’t available.
Whatever the reason, we can help reduce shopping cart abandonment. There are many ways to remind, persuade, and engage customers before they leave the cart without completing their purchase. Tactics include pop-up reminders before they navigate away, limited-time discount offers, and reward program sign-ups that earn points toward future purchases.
However, if something happens to the customer and they have to leave the cart, that is not the end of their purchasing journey. Trigger-based email sequences can help remind them of the purchase. Also, showing the products in the shopping cart while they’re still on the site is a great way to remind them of their interest in the product.
Remarketing
If a shopping cart has been abandoned, the customer has ignored on-site prompts to complete the purchase and has fully left the website. In this case, remarketing is a powerful way to bring them back. The good news is that many customers voluntarily allow companies to remind them about their cart and the products they showed interest in on the eCommerce site.
The average online consumer uses an internet browser to find information. These browsers collect data through cookies, search history, and cache to build a profile of each user. This information can then be leveraged through marketing platforms like Google Ads, Meta Ads, affiliate networks, and more.
With these capabilities, businesses can place ads on websites, social media platforms, and emails to customers, reminding them of the product they failed to purchase. Additionally, ads can be tailored for those who have simply browsed an eCommerce site or to bring back former customers through promotions or sales.
Remarketing keeps previous customers and site visitors engaged with your brand. We develop tailored campaigns designed to re-engage people who have already shown interest in your products. Whether they browsed, abandoned a cart, or completed a purchase, our remarketing strategies keep your brand top of mind, helping you build lasting customer relationships and drive repeat sales.
Product Page Optimization
Product pages are the heart of eCommerce—they serve as the primary source of information and the main point of purchase for any product online. While other sources, such as social media posts and open forums, can offer advice and opinions, nothing compares to the official, accurate information found on the product page.
Our eCommerce marketing agency helps optimize product pages so customers get all the information they need and the features they’re looking for. That information must be well-organized, visually appealing, and structured in a way that doesn’t overwhelm casual browsers, while still educating more informed shoppers.
Just some of the ways we help improve landing pages include:
• Visual hierarchy
• Image zoom
• Mobile display
• CTA clarity
• Product schema
• FAQs
• Reviews
• Credentials
• UX (user experience)
Product pages also need to be optimized for desktop, tablet, and mobile devices. While most website traffic comes from mobile, many shoppers still prefer to review information on a laptop. That’s why product pages must load quickly, display correctly, and present content in a way that aligns with how customers interact on each specific device.
Our product page optimization and marketing services enhance layout, imagery, and descriptions to make your products stand out. By focusing on the details, we ensure customers have all the information they need to feel confident buying from you. Our goal is to reduce hesitation, improve add-to-cart rates, and increase the number of products purchased from your eCommerce store.
eCommerce Analytics & Reporting
Success starts with analyzing the current situation, setting clear goals for where the company wants to go, and understanding where everything stands at any given moment. Knowledge is power, and eCommerce businesses have none without accurate reporting. Fortunately, there are many solutions available to access the information you need quickly.
Most eCommerce websites are built using platforms that have tracking already integrated into the site. Those platforms include Shopify, BigCommerce, WooCommerce, and more. If the integrated platform dashboards are unable to produce the desired information, centralized reporting can help. Those centralized reporting options include Google Looker Studio, Google Sheets, Google Docs, and more.
The main reason reporting and analytics don’t function properly is that the tags (HTML or JavaScript embedded into the website) are not placed correctly. Often, business owners insert them into the body of a page or use a plugin that doesn’t work as intended. No worries—we can take care of that.
Our eCommerce and analytics reporting solutions ensure all pertinent information is tracked, analyzed, and presented in a way that makes sense to our clients. Some prefer a high-level overview with brief highlights, while others like to dive into the details, customize tracking methods, and include additional visualizations to show the progress of specific campaigns. We can handle it all.
Our reporting is delivered weekly or monthly and is always accessible to our clients. This level of transparency provides real-time insights into website traffic, revenue, conversion rates, return on ad spend (ROAS), average order value (AOV), customer lifetime value (LTV), and more. We present the data in a format tailored to each client’s preferences, ensuring they have all the information they need to manage and grow their eCommerce marketing effectively.
Marketplace Management
For those not using common eCommerce website builders, an alternative is to sell products on marketplaces that showcase their listings instead. Marketplace management is one way we help increase sales. We can help improve your listings to get more sales through expert eCommerce marketing.
Marketplace platforms like Amazon, Etsy, Walmart, and eBay allow companies to list and sell their products directly to customers, eliminating the need to drive traffic to their websites. This approach lets a company’s website remain primarily informational while still enabling online sales.
For each marketplace, product information must be properly formatted and include all relevant details. Key elements customers need to make a purchase include well-structured product listings, compliant titles and descriptions, and optimized images.
Managing product data across marketplaces can be challenging, especially for businesses with large or frequently changing inventories. To ensure accuracy, inventory databases often need to be synced directly with each marketplace platform. Additionally, any updates to pricing, quantity-based discounts, or promotions must be reflected in real-time to prevent pricing errors and avoid lost revenue.
We also understand that business owners don’t have the time to monitor their seller scores, customer reviews, and even respond to inquiries. Our eCommerce marketing agency can help with all of the above and more.
Customer Experience & UX Optimization
Most purchases are made due to an emotional response rather than a logical one. With emotions in play, eCommerce websites need to produce an emotional response that corresponds with the audience to which the products will be sold.
Most social media and search engine algorithms are designed around how the average user responds to the content they see. Emotional responses play a major role in how major platforms and brands drive engagement, and eCommerce businesses should take the same approach.
Here are just some of the aspects of how eCommerce pages are laid out that can affect or evoke desired emotional responses:
• Navigation
• Filtering
• Checkout Design
• Page Speed
• Mobile vs desktop flow
• Return policies
• Shipping Info
• Live Chat
• Relevant Images
• How-To Guides
If any of the elements above are not refined or work as needed, the customer will leave and look for a similar product on a different website. No worries, our eCommerce marketing agency can help improve customer experience and UX optimization on eCommerce sites to provide a seamless shopping experience.
Just Some Of The Industries We’ve Helped With eCommerce:
While we can’t possibly note every type of eCommerce companies that we’ve helped to date, here is just a sample:
Aviation and Aerospace 🔥 Healthcare and Wellness 🔥 Technology and SaaS 🔥 Retail and Consumer Goods 🔥 Industrial and Manufacturing 🔥 Home and Construction Services 🔥 Security and Safety 🔥 Food and Beverage 🔥 Media and Creative Services
Get More eCommerce Marketing Success
Now that you know a bit about what we do, contact our expert eCommerce marketing agency so we can start learning about your business. We’ll discuss your goals, where you currently stand, and explore growth opportunities. Then, we’ll deliver a custom plan with tailored options to help get your products in front of the right customers.
We’re ready to get you STRONG, BRIGHT MARKETING.
Frequently Asked Questions (FAQs)
What is eCommerce Marketing?
In a nutshell, eCommerce marketing helps to sell more goods online. Digital marketing involves promoting your goods online to increase your sales of those products. Some of the efforts include SEO, PPC, social media marketing, and conversion rate optimization.
Do I Need Marketing for my eCommerce Business?
Think of your eCommerce website like a physical brick-and-mortar store. In the real world, stores are strategically located near busy streets or high-traffic areas to attract attention. In the digital world, digital marketing plays a similar role—getting more eyes to your website, products, promotions, and more. This increased visibility drives conversions, boosts sales, and grows revenue.
What eCommerce Platforms do you Support?
Some of the online shopping platforms we’ve worked with include Shopify, WooCommerce, Magento, BigCommerce, and others. If you’re using a different platform, we can work with that too.
Do you Provide Social Media Marketing?
Yes, we do! We’ve created ads across a variety of platforms, including—but not limited to—Facebook and Instagram (Meta), Pinterest, YouTube, LinkedIn, X (formerly Twitter), WhatsApp, and more.
How Is Campaign Performance Tracked?
That depends on a few factors, including the size of your company, your goals, and what types of search results you want. For example, if you are a large company in a competitive space trying to take the top spot for a fairly common word (say “dogs” for a pet goods store) and you want results sooner rather than later, the investment would be fairly largMost ad platforms where we create and manage campaigns come with built-in tracking and reporting tools, including metrics like clicks, impressions, and more. In addition, we use tools like Google Analytics and website performance data to sync and track deeper insights. We monitor traffic, conversions, ROI, and other key performance indicators—and we’ll deliver reports in the format you prefer. No worries, we’ve got you covered.
Is Conversion Rate Optimization Available?
We also offer CRO (Conversion Rate Optimization). We analyze how visitors arrive at your site, interact with your content, and what the outcomes of those interactions are. After reviewing the data, we identify opportunities to improve the user experience and guide more visitors toward conversion. We also implement A/B testing, refine the process, and continuously optimize performance.
Do You Help With Cart Abandonments?
Yes. As it’s typical for customers to become distracted during the purchasing process or may desire to shop around a bit more, we remind them about the product they were about to purchase with efforts including retargeting ads, incentives, discounts, and other eCommerce marketing efforts.
Do you Offer International Help?
Absolutely! We have experience running eCommerce marketing in the United States, multiple European countries, and beyond. We help with localization, multi-currency support, and targeting global audiences through tailored campaigns.
How Are eCommerce Sites Optimized for SEO?
The only thing you need to do is to contact us, and we’ll set up a time to talk about what your marketing needs are. That’s it! After we talk, we’ll go through all of the next steps, what additional informatioSEO for eCommerce is similar to that for regular websites. We work to improve the information on the websites, including product descriptions, prices, and content, and resolve imperfections on the sites. We cover on-site, backend, and off-site optimizations to ensure holistic optimizations of all things possible for eCommerce marketing and SEO.