DUI Attorney Case Study
Helping To Reach Those Accused Of DUI To A Fair And Legal Trial
Objectives
The primary objective was to enhance the DUI attorney’s website to strengthen its competitive edge and drive improved search engine performance. The goals were threefold: increase the volume and relevance of blog content to capture more organic traffic, optimize on-page keywords to improve rankings for critical terms, and refresh the site structure and navigation to create a seamless user experience and better SEO foundation.
Client Background
This attorney had a few great websites and works in different practice areas. With multiple locations throughout the state and many attorneys, their websites were central to getting more clients. In addition, they had good foundations but needed someone to help.
Strategy & Approach
A comprehensive strategy was implemented following a holistic audit of the website. The first step was to address the lack of blog content by creating two high-quality blogs per month, targeting topics where competitors were already ranking. Next, extensive keyword research and mapping were performed to improve on-page focus and relevance. On-page optimizations were completed for pillar pages that were underperforming in search results. Lastly, the site navigation was overhauled, and missing alt tags were corrected to improve accessibility and search engine crawlability.
Benefits
An 82.06% increase in backlinks boosted the website’s authority, improving domain strength and key page rankings.
A 129.41% rise in top-three keyword rankings highlighted the success of targeted SEO strategies and keyword optimization.
The keyword “reckless driving Utah” jumped from 8th to 1st, securing a top position and driving increased traffic and inquiries.
Why This Matters
Just like most business owners, DUI attorneys are great at what they do and extremely helpful to those whom they serve. However, they don’t have a well-performing website. They may like the site they have, but some issues arise from what they think will perform and what actually will. With our collaborative approach, we can know what is important to our clients, what goals they are trying to achieve, and what direction to take in their digital marketing. From there, we can translate what those needs are into a simple plan for how to improve their online presence.
The experts in our SEO agency can help your website grow. We also have wonderful experts specializing in Pay-Per-Click, content marketing, social media, eCommerce, Web Dev, and Spanish translations for those targeting Spanish speakers. We can create a holistic marketing strategy to help all types of businesses grow online.