Personal Injury Attorney Case Study
Strategic Plan For Online Efficiency To Reach Injury Clients
Objectives
The client was seeking a clear understanding of how their website was performing to know where it stood. They needed detailed insights into key metrics and user behavior to assess the site’s effectiveness. In addition to performance data, the client required guidance on how to properly restructure the site to improve navigation, usability, and content organization. Resolving underlying technical issues was also a priority, as these were negatively impacting both user experience and search engine rankings. Overall, the client wanted a comprehensive plan to enhance the site’s structure, fix existing problems, and drive better results.
Plan Of Action
First, an audit was needed to be completed to know what worked with the site, what didn’t, and everything in between. After the audit, we prioritized what needed to be fixed and addressed. Then, we presented the information to the attorney as to our plan of attack to help fix the sites. We saw that the website was broken in several areas, the content on the website was mixed and ineffective, and that basic on-page SEO elements were missing. So, we aimed to restructure the site, implement basic on-page best practices, and repurpose the content. The content was either updated, allowed to continue to bring in traffic, or deleted.
Benefits & Results
We achieved a 27.19% increase in conversions, reflecting a significant performance improvement.
There was an 8.16% increase in organic sessions, indicating steady growth in their website’s visibility and search engine performance.
The keyword “social security disability attorney” improved from 100+ to 2nd position on Google
Why An Injury Attorney Matters To Me
Not all of our clients have been injury attorneys. The majority of the clients that we have helped would be in the healthcare industry. However, the information contained here matters to any business, company, or organization that is looking for experts to help them with their websites. Our SEO agency experts have helped well over 100 businesses, especially with SEO. Just like this injury attorney, we’re able to dive into your business, get a comprehensive understanding of what you do, what is needed, and what your goals are.
Not only are we good at Search Engine Optimization, but we also are a PPC agency, we offer content marketing services, Spanish translation services, social media marketing, a web development company, and an eCommerce agency. We can help the majority of people needed help online with strong, bright, marketing.