Home Remodeling
Bringing Home Social Media Connections
Objectives
The client had three main goals to help their business: Strengthen their online presence, build social media foundations, and boost engagement. For that to happen, they wanted to start by enhancing their online presence to create a reliable digital networking hub for contractors and remodelers. Then, they tried to establish strong profiles across key social media platforms to improve accessibility and visibility. Finally, to boost engagement, their goal was to increase content quality and drive higher engagement with the target audience.
Client Background
A home remodeling association dedicated to connecting contractors and remodelers faced challenges with digital networking. Their inconsistent social media presence and lack of engaging content on some platforms limited their ability to connect with their audience online.
Strategy & Approach
To improve the social presence of the home remodeling agency and improve connections between contractors and customers, we put into place a social media marketing plan. This plan included the creation and optimization of platform profiles to create an online identity, schedule posts to announce events so followers on the platforms could be informed and engaged, and develop specific content that appealed to both the contractors and homeowners.
Then, we diligently stuck to a posting schedule to ensure brand engagement and visibility. We did this to build trust in the remodeling industry.
Results
LinkedIn post views increased by an impressive 836.08%, significantly enhancing visibility among industry professionals.
Facebook page views rose by 163.64%, demonstrating a notable rise in audience interest and interaction.
Twitter followers grew by 133.33%, broadening the association’s reach and strengthening its online community.
Why This Matters
The impressive results highlight the power of engaging content and consistent platform management in fostering meaningful connections and driving audience growth.
This client was one of the first that we’d worked on managing their social media presence and also with targeting clients and clients of clients. However, through strong, bright marketing, we transformed the digital networking capabilities of the remodeling association.
Burning Ox Marketing does excellent work with social media marketing but with many different services including SEO, pay-per-click, content marketing, Spanish translations, eCommerce, and WordPress Web Dev. If you’re ready for digital marketing help and to have a success story, get in touch with our experts today.