Social Media Marketing
Boost Engagement With Our Social Media Marketing Agency
Why does every company need a social media marketing agency? In today’s world, social media is a way to escape, connect, and explore digitally. Of all the people in the world who have internet access, about 95% (5.22 billion people) are social media users. The average social media user spends 143 minutes every day engaged on different platforms. However, different demographics engage differently. Do you know where your clients are?
Don’t try to go at it alone. Burning Ox knows how to reach your potential customers on their preferred social media platform. With experience in helping reach others in different industries, we’ve got you. Through experiences in freelance, prior agency, and outsourced work, we know what strategies work (and DON’T work) and can help align those ads and social media posts with your goals.
Are you ready for strong, bright marketing? Contact us!
Getting Social On Social Media
Social media is unique from most content online because users share personal information. Businesses can use that information to learn people’s interests, behaviors, and preferences. The information usually includes pictures, birthdates, location tags, likes on posts, who they interact with, and reviews of purchases they’ve made in the past. Filtered data helps find the right target audience for most companies.
Another unique characteristic of SMM is that it taps into behaviors, patterns of engagement, and what is liked or viewed. In contrast, SEO and PPC focus on attracting people through search intent and keywords.
With that information, companies can increase interaction rates and conversions with specially tailored marketing content, ads, and promotions to resonate with the selected audience. Additionally, knowing your target audience through voluntary information, brands can build stronger relationships that are as personal as their social media use.
So, here are just some of the ways that we can help with your social media engagement:
Paid Social Media Ads
Paid ads are a great way to increase brand awareness, engagement, and conversions among people who are already interested in your product or service but don’t know your brand yet. There are many different options for which types of ads to show people, including form fills, videos, images, and so on. We’ll test and find the right types of ads for you.
Some of the types of social marketing ads that we can do for you include:
Video Ads – Short-form videos, stories, or reels designed to capture attention and increase engagement.
Image Ads – Get 1,000 words’ worth of information about your company.
Carousel Ads – A swipeable format that shows multiple products, features, or testimonials.
Lead Form Ads – Great for getting contact information on the social media platform. They don’t even need to visit your website.
Dynamic Product Ads – These ads appear based on products or services a person has already searched for.
Story Ads & Reels – Mobile-first, full-screen experiences designed to immerse the viewer and increase engagement.
At Burning Ox, we don’t just run ads—we improve them. Our agency starts by understanding your target audience, selecting the best ad formats, and running A/B tests to determine which visuals, messaging, and calls to action (CTAs) drive the best results.
We continuously analyze performance metrics like click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS) to refine and improve your campaign.
Additionally, we use AI-driven audience targeting, leveraging demographics, interests, behaviors, and even lookalike audiences to ensure you reach the right people at the right time.
Retargeting Clients
Most people will not make a purchase the first time they visit a website. Interestingly, approximately 2% of visitors will make a purchase or ask for additional information. So, 98% of visitors need to be reminded of the reason they initially visited your website. That’s why retargeting is important.
Since most browsers allow users to log in with their email addresses, the information gathered from their search history is often tied to that same email address.
Also, it is common for social media users to use the same email address for browsing, social media, and other online platforms.
With a browsing history available, our agency can look at those who have visited your site yet not made a purchase, but we know what product or service in which they show interest.
Therefore, we can help place specific, targeted ads in front of them on social media for the product or service they looked at on your website.
Taking it a step further, strategic re-engagement can help get unique ads for not just specific items but for different client segments, including:
Segmentation – Group people by those that abandoned your online cart, viewed a type of product, or prior customers.
Ad Creatives – Show similar items to what they were viewing, complimentary products or services, or coupons.
Frequency – Put a limit on how many ads people see to not overwhelm or spam them.
A/B Testing – Helps move products or services that have a time limit, see what ads work the best, and improve conversions.
Whether you’re an eCommerce store that wants to reduce abandoned carts, resell to prior clients, or remind website visitors of what they looked at, our data-driven retargeting services can help bring highly interested people back to your site.
Customer Segmentation
Unlike most other forms of online marketing, the amount of information given by social media users is greater, more in-depth, and oftentimes detailed. Comedians have even done routines about those who post vague statuses, those who put too many personal details, and more.
Given all of the information voluntarily given online, social media platforms can group people who have similar interests, likes, shopping behaviors, life events, and more. That type of customer segmentation is helpful for businesses looking to be in front of the right people.
As an example, if your business is selling snowblowers, you might not want to have your ads appear in Miami Beach or Mexico City. Common sense says that Canada or northern U.S states would be a better choice.
At Burning Ox, we sift through all that useful information to characterize, create, and refine customer audiences and create useful strategies to target your desired audiences. This targeted approach not only enhances engagement but also increases return on investment (ROI) by ensuring marketing resources are allocated efficiently.
Geotargeting
One of the pieces of personal information that social media users readily provide is their location. This is great information for those who are trying to target new or existing customers in a specific geographical location. For restaurants or brick-and-morter stores, it’s great news to know who is close to your store.
Most types of organizations and businesses benefit from setting information targeted to geographical locations, including:
• Restaurants
• Local Events
• Realtors
• Attorneys
• Dentists
• Lawn Care
With geotargeting, businesses can set specific boundaries to reach people based on a radius around a new store, zip codes, counties, cities, or even designated market areas (DMAs).
Targeting based on location is also a powerful way to advertise a grand opening, offering discounts to visitors to a specific store, free consultations for professional services, or VIP events.
If your target market is niche, then advanced geotargeting can refine your ads further to reduce a broad campaign to only those that you want to view your ads.
If you are a high-end restaurant, you could set an ad during dinner hours within a five-mile radius and only appear to people who hold executive-level jobs. This level of precision ensures that marketing dollars are spent efficiently, reaching people most likely to convert.
Social Listening
A conversation is more than just talking to someone: it is talking with and listening to them. If your focus as a business is to push ads and information on people and then move on to the next tasks, you’re not using social media correctly.
Just as the name implies, social media is supposed to be about social interactions. For businesses, social listening isn’t just about recording how many people see your information, it’s about viewing what people are saying about your brand, your competitors, and your industry.
By staying engaged and listening to your customers, your business will more likely identify emerging trends, get a feel for how people view your brand, and respond to posts in a timely fashion.
At Burning Ox Marketing, we not only have powerful tools to assist in monitoring what social chatter is saying about your brand, but our agency can also dive deep to discover the underlying themes, pain points, and why people are saying the things they are about your brand.
Our approach helps brands refine their messaging, improve customer service, and even shape product development based on direct consumer feedback.
Landing Pages
Creating the perfect ad, getting it in front of the right people, and having them interact with it in the ideal way are only the first steps in the conversion process. Just like when people visit a store to shop, they will want more information before making a purchase.
This additional information comes from your website after people click on the social media ads you’ve placed in front of them. However, if the ad is amazing but the landing page falls short, the customer may feel confused, overwhelmed, or disappointed.
A landing page is designed specifically for directing visitors who click on tailored content to a focused destination on your site. Unlike regular websites, which contain multiple links, navigation options, and areas for exploration, landing pages are built to drive conversions.
Most landing pages should follow the 15-second rule, which states that visitors must quickly grasp your brand name, what you do, and the action you want them to take. If this information isn’t conveyed within the first 15 seconds, your conversion rate is likely to drop.
To drive conversions, your landing page needs a strong call to action (CTA) that tells the customer what to do. This action could be filling out a form, making a purchase, downloading content, or another desired outcome.
Great landing pages not only impact your site’s conversion rate but also influence how often your social media content is shown. For example, if Facebook detects that your ad promotes shoes but directs users to a dentist’s landing page, it will significantly reduce the ad’s visibility.
At Burning Ox Marketing, we understand that creating landing pages can be overwhelming. Not to worry—we’ve got you covered. Our agency handles everything from research and customization to crafting the entire customer journey, including targeting, engagement, and the landing page experience.
Earned Media
For Simply put, earned media is the is like the online reviews of the social media world. Types of earned media include reviews, endorsements, shares, mentions, and even comments. Earned media helps to build credibility and brand awareness and increases brand exposure.
Just like PPC and SEO work hand-in-hand for website content, social media ads and earned media help attract people and keep them coming to your business by building trust and crucial first-hand information.
Our agency can help by creating content that people will like to share, engaging in causes that will help public relationships, and teaming up with influencers to broaden the reach of your social media presence.
Organic Social Content
Posting content just for the sake of it is not a smart strategy. While content is king online, not all content is created equal. Refined, well-optimized content generates better engagement and leaves a stronger, more positive impression of your brand.
The format of your content is just as important as the platform on which it’s posted. For example, short-form videos perform exceptionally well on Instagram Reels but may not be as effective on LinkedIn. In other words, a one-size-fits-all approach to content marketing is not effective.
If your business knows what information it wants to share online but is unsure how to structure it or which formats work best, our team of experts can help. Whether you need assistance posting existing website content or creating new, platform-specific content, we’ve got you covered.
Performance Tracking
To be effective, performance tracking must begin with SMART goals—goals that are specific, measurable, achievable, relevant, and time-bound. Without a clear goal in mind, tracking serves no real purpose.
However, when goals are well-defined, performance tracking reflects the effectiveness of your efforts and provides actionable insights.
In social media marketing, performance metrics cover a wide range of factors, including:
• Clicks
• Impressions
• Comments
• Saves
• Reposts
• Engagement time
• Likes
• Shares
• Conversions
By analyzing these metrics, you can measure return on ad spend (ROAS), click-through rates (CTR), audience engagement duration, conversion rates, and more. This data helps assess the effectiveness of your social media strategy while identifying areas for improvement.
Additionally, data-driven analysis allows us to develop content calendars, track trends, and gain audience insights—ensuring that every post aligns with your SMART goals.
At Burning Ox, we simplify complex data to help you make informed decisions. With the overwhelming amount of available information, it’s easy to experience “paralysis by analysis.” That’s why our agency follows the “KISS” principle (Keep It Super Simple), customizing reports to highlight only the metrics that truly matter to your business.
Social Media Optimization
Due to how many platforms are available for social media, content needs to be modified to meet the specifications for each platform. The differences include image sizes, post character limits, best practices for hashtags, and which file formats are accepted.
On top of the social media posts themselves, the profiles need to be updated as well. Contact information for your business needs to be filled out and updated, and linking one social media platform to another helps to keep the consistency of your brand online.
After optimizing your profile and the required limits of the posts, our agency will go above and beyond by refinement, timing, and targeting. After all, having information posted in the middle of the night or the wrong location will do little to help your brand. No worries; our marketing team will take care of that for you.
Platform Selection
Unless you want to engage everyone on every media platform, you’ll need to decide what budget you want to dedicate and what specific KPIs will determine marketing success. So, which sites should you focus on? Overall, the most popular platforms (by number of users) include:
• Facebook
• YouTube
• Instagram
• WhatsApp
• TikTok
• WeChat
• LinkedIn
• X (Formally Twitter)
Which platform is the right one to use? As a quick guide, here is what typically does well on each social media platform. These aren’t hard and fast rules, but they are a good guide for choosing where to post.
Facebook is best for building brand loyalty, engaging with customers, and increasing website traffic. Some types of content that do well include promoting events, infographics, and community discussions in groups.
Instagram is a great platform for brands in fashion, beauty, lifestyle, food, and eCommerce looking to engage and convert younger audiences. It’s great for visual branding, showing company culture, and daily updates.
LinkedIn does well for B2B businesses, corporate professionals, recruiters, and thought leaders looking to build credibility and professional connections. The type of content typically includes whitepapers showcasing expertise and professional advice.
Twitter (X) is a great platform for news organizations, influencers, tech companies, and brands looking to stay relevant and engage in conversations. Common content includes memes, GIFs, and community notes.
YouTube, other than being the second most searched website in the world, is great for brands, influencers, and educators looking to build long-term content authority through videos. Live streaming, vlogs, product reviews, and how-to videos perform well here.
Pinterest, although not one of the most popular platforms as of late, does well for eCommerce brands, DIY creators, and lifestyle industries looking to drive website traffic and conversions. Product links, photography, and step-by-step guides flourish here.
Reddit, which is becoming increasingly interesting to the SEO and marketing world, is a great platform for brands looking to build trust, answer questions, and engage in niche communities. Appropriate Reddit content includes ask-me-anything, Q&As, and user-generated discussions.
Customer Relationship Management
Above all, having customers is all about having a relationship with them. As most people buy based on emotions, having that emotional connection is key for any business to not only survive but thrive. Social media is a great customer relationship management tool for businesses.
By using social media as a CRM tool, your business can maintain strong relationships with your audience, create more personalized interactions, and build brand loyalty. It also is a tool for direct communication outside of traditional channels like phone calls and emails.
Burning Ox Marketing can help by engaging with your clients for you on your social media platforms so that your followers can feel engaged, informed, and involved. That way, that relationship can continue to grow.
Who We Have Helped Others With Social Media Marketing
While the following list isn’t all-encompassing, here is just a sample of the types of businesses and organizations we’ve worked for and managed their social media marketing:
🔥 Divorce Attorney 🔥 DUI Defense Attorney 🔥 Remodeling Company 🔥 Handyman 🔥 Artist 🔥 Home Cleaning Service 🔥 SEO & Web Marketing Agency 🔥 Religious & Non-Profit Organizations
Hire Our Social Media Marketing Agency Today
Just as important as it is to do social media marketing correctly, partnering with the right social media marketing agency makes all the difference. At Burning Ox Marketing, we don’t just run campaigns, we create strategies to help you engage with the right people online. If you’re trying to increase brand awareness, get more leads, or grow your business, we can help make it happen for you.
We can get a customer social media marketing strategy going for you. Call us today to get a free consultation and take the first step to strong, bright, social media marketing.
Frequently Asked Questions (FAQs)
How Much Does Social Media Marketing Cost?
The cost depends on a few factors. First, if you want to run an organic campaign, then the cost is lower as the budget is for content creation, management, and scheduling of the posts. However, if you would like to do a paid campaign, then the additional monitoring, management, and fees for the clicks themselves increase the price.
Also, not all platforms are the same. The cost for an effective ad on Google Ads may be a bit more expensive than ads on Pinterest. That is not always the case and depends on your goals, industry, location, and so on.
So, as a short answer, it varies. Only after Burning Ox can do a complete analysis for you can we craft a social media marketing plan to work toward your goals.
How Do You Measure The Success Of A Social Media Campaign?
Success means different things to different people. The question would be how you, as a business or an organization, measure success. In other words, what do you want to get out of social media marketing? Our agency has worked with companies in the past that measured success as to how many people viewed their content.
Success for other companies is having a very strict observance on their return-on-investment (ROI) where they want to make sure that, for every dollar they invest in a social media marketing agency and the campaign, they get a specific dollar amount of new business in return.
We are here to work with all types of businesses that have many different goals. Universally, the metrics that we review include click-through rates (CTR), engagement levels, impressions, conversions, and spend. However, we tailor the reports to only show you whatever level of information is important to you and your company.
How Do You Handle Negative Feedback And Social Media Crises?
In social media, it is impossible to have only positive reviews. With the ability for people to leave comments and reviews anonymously or with fake accounts, trolling can become a problem for those that fall victim to those bent on tarnishing your reviews online. However, that does not mean that there aren’t ways to correct what information is online.
As a social media marketing agency, we take seriously how we help our clients with online reviews. When complaints arise online, they rarely come from people who have tried to work it out directly with our clients before going online. Therefore, if a negative comment is made, the best way to handle it is to respond politely, professionally, and helpfully.
One problem businesses face is emotionally responding to negative feedback. As information on the Internet is logged and available forever, strategically responding to concerns sets individuals apart from companies. Additionally, if potential clients read negative reviews and then see the company’s professional responses, it can boost their chances of becoming new clients.
When you partner with our agency, we ensure that we understand how you want to respond to feedback online. We will do so either on your behalf or help design responses that improve complaint resolution.
Can You Help With Social Media Automation And Scheduling?
In a word, yes. We can craft posts well in advance and then schedule them to automatically post on the platform of your choice when the time is right. Automation is a tactic most businesses use and is a way to help alleviate the need to manually post and go to every platform.
How Does Social Media Marketing Impact SEO?
Search engine optimization is about getting the right content in front of people when they search online. Therefore, websites and sources of reliable information are ranked higher than others. Given that social media platforms are considered open sources of information and anyone can post information, regardless of whether that information is correct, diminishes the chances of Google crawling and indexing social media platforms.
That being said, content on social media platforms can appear in search results if the person, company, or topic is one of repute and posted information on their platforms that causes a large reaction to a lot of people. A quick example is a political figure posting on social media and news outlets posting their comments on their websites when they can be in the news section.
Additionally, Social Media Marketing does help search engines like Google, Bing, Yahoo, and others see a bigger digital footprint of a company, thus legitimizing that entity as a business. Additionally, posting on YouTube (which is owned by Google) does help your website rank higher on Google, as long as the content is relevant.
Can I Target International Audiences With Social Media Ads?
Yes, but it depends on the country. Some countries, like the United States, have laws protecting free speech, and most content is legal to be posted. However, other countries with more strict speech and marketing laws don’t allow certain social media platforms to be viewed at all. As of the first version of this page, Twitter (X) is in legal battles with Brazil about censorship.
While we don’t dive into the politics of what platforms are allowed where nor do we pick sides, we at Burning Ox Marketing can work with you to understand what your goals, aspirations, and needs are as a business and then translate that into a sound SMM plan to target whomever you’re wanting and wherever they are, within the laws and regulations of where the ads are shown.
How Often Should I Post On Social Media?
To start, should and can are two different things. The rate of posting depends on marketing goals, content, your business, the industry you’re in, and the type of content. As an example, an industrial plastic manufacturer shouldn’t expect to post nearly as frequently as an injury attorney. Keep in mind that quality and quantity go hand in hand.
However, as a general rule, here are the general recommendations for the posting frequency on each platform:
• Facebook: once to twice daily
• Instagram: three to five times a week
• LinkedIn: two to five times per week
• YouTube: one to five times per week
• Twitter (X): three times a day
• Reddit: daily
• Pinterest: one to three times a day
Creating valuable content consistently is the key. Regardless of your industry or what consistent means for you, the idea is to find the balance to give information without spamming social media users.
How Long Does It Take To See Results With SMM?
As a general rule, anything that you’re trying to grow organically is going to take a few months for you to see any measurable results, whereas anything paid is going to have a quicker turnaround time. So, organic takes months; paid takes days.
To see the best results, a combined long-term paid and organic strategy for any digital content will ensure that you are in front of the right people at the right time. Our social media marketing agency will take care of the management of your platforms so you can sit back and tend to other business matters.
Does Your Agency Do Social Media Marketing On All Platforms?
Last time we checked, there are over 100 social media platforms out there with many other forms of communication, games, and other locations where content and ads can be placed. The answer is no. We focus on the most widely used platforms, but the ones we help our clients on depend on their industry.
Just as a quick reference, some of the platforms that we can and do SMM on include Facebook, Instagram, LinkedIn, YouTube, Twitter (X), Reddit, and Pinterest. One platform that we are currently not working on is TikTok. If there are other platforms that we haven’t listed above, no worries. Let’s chat to see what your marketing needs are.
What Industries Will You Do Social Media Marketing For?
The While there are many industries that we could list that we do and don’t do SMM for, we can and will help the vast majority of companies out there. However, we do not specialize, nor will we service illegal companies, pyramid schemes, ponzi schemes, adult-themed, tobacco, alcohol, recreational drugs, acts of violence, and so forth. If you have a question about whether our agency can help your company, contact us and we can discuss it.