Military Medals Case Study
Helping Those That Defend Our Freedoms
Campaign Goal
The company wanted to increase its eCommerce sales and traffic to its site. They had enjoyed years of strong sales, but that started to decline. Despite publishing great information for military members and their families, their organic search engine traffic was declining as well. They wanted to regain some of that traffic, increase sales, and have a solid website set up for long-term success.
Background
The military medals company has a good history of producing military medals, ribbons, badges, and insignia. Being an authorized retailer of US armed forces goods, they needed to reach the right people. Owned by military vets, they know what quality and honor mean.
Tactical Strategy
First, the site faced technical challenges like orphan pages, broken links, and inefficient navigation. These issues hindered search engine crawlers from effectively indexing the site. So, we restructured the site and got everything connected and organized.
Second, the website had no prior SEO work, resulting in a lack of optimization for search engines. This included poorly structured pages, missing meta tags, and unoptimized content, making it difficult for the site to rank competitively. So, we restructured pages, inserted the basic information for website indexing, and cleaned up the content.
Third, the main product pages lacked proper optimization for relevant keywords and structured data, reducing their visibility in search results and ability to drive conversions. So we fix their eCommerce pages with targeted keywords and structured data.
Fourth, the website lacked a lot of blog content hindering its ability to target long-tail keywords, attract organic traffic, and engage potential customers. So, we developed and executed a content marketing plan to create blogs targeting long-tail keywords and scheduled regular content posts for the foreseeable future.
Mission Accomplished
Achieved a 100.14% year-over-year increase in new organic users, demonstrating a significant improvement in the website’s ability to attract fresh, high-quality traffic through enhanced SEO strategies.
Achieved an impressive 87.76% year-over-year growth in organic sessions, showcasing the significant impact of strategic SEO enhancements on driving sustained website traffic.
Achieved an outstanding 189.76% year-over-year increase in goal conversion rate, demonstrating a remarkable improvement in the website’s ability to turn visitors into actionable outcomes.
What If I Don’t Sell Military Medals?
Not everyone is an eCommerce store trying to sell military goods, nor should they be. Even if you’re not in the same space as this client, this case study shows our team’s expertise and experience. Because we dove into their company, got to know them, and put together a strategy, we transformed the military medals company’s online presence, resolving technical issues, enhancing content, and optimizing eCommerce pages. This resulted in significant growth in organic users, sessions, and goal conversions, driving long-term success.
We’ve also helped other types of businesses like injury lawyers with their search engine optimization, a home remodeling agency with their social media, a handyman with his paid ads, and many more. We also offer Spanish translation services, WordPress website development, content marketing, and more to come. If you are ready to get strong, bright marketing and to have a case study like the one above showing your online success, contact us today!